Although Cheryl Cole is widely regarded as England’s national treasure, the Girls Aloud beauty touched down in Los Angles last Tuesday which signaled her intent to become the biggest British export since Simon Cowell.
Cheryl wasn’t prepared though for the reception she got from fans who waited for hours at LAX Airport. “I thought no one knew me, it was just unreal,” we heard her saying to her bodyguard as she walked through the arrivals desk and signed autographs for her fans.
The X Factor beauty took a trip to America for two weeks, mainly so she could work on her solo album with Will.i.am, who fronts the Black Eyed Peas. Stories which haven’t left her side though, is that she is actually in America to try and secure a deal to front a US version of The X Factor. Cheryl has denied these rumours and said they are just “hot air“.
Although Simon Cowell was keen to sign Cheryl Cole up for the US X Factor, he’s now claimed his production company, SyCo doesn’t want to give her a US break until she is more comfortable and experienced in TV.
That means Cheryl needs to make a decision. Is she going to move forward without Simon Cowell’s guidance and join one of his companies rivals, such as Endemol. Or is she going to remain with Simon, gain the television experience she needs, then become a global megastar?
“Cheryl is being pulled in a lot of directions right now, but does she do this with or without Simon Cowell?” an insider says. “Simon is intent on keeping Cheryl in the family, but because she’s so young, he doesn’t want to force her on American audiences yet. He’s taking the ‘Leona Lewis approach’ of slowly introducing her to the key executives over there. He’s thinking long term.“
Dannii Minogue also flew out to America last week, only days after Cheryl headed stateside. She’s asked for Simon’s help in cracking America.
Dannii has been influenced by her sister Kylie Minogue, who is in New York viewing properties with her fiance Andres Velencoso, and wants Dannii to help publicise her US tour, which begins in September.
An insider says: Kylie has encouraged Dannii to go for the American market because they’ll have more impact in a two-pronged attack. This trip to Los Angeles is very much a joint Mingoue business plan.