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Adele Rejects £12 million L’Oreal Offer To Replace Cheryl Cole

Adele Rejects £12 million L’Oreal Offer To Replace Cheryl Cole

adele cheryl cole Adele has apparently rejected a multi-million pound offer from French cosmetics giant L’Oreal to appear in their adverts.

The “Set Fire To The Rain” singer, 25, was reportedly being lined up to replace Cheryl Cole, 30, as the new face for L’Oreal, a deal that is worth £12million, but the company became dumbfounded when she said no.

According to a source for the company, L’Oreal was negotiating with Adele regarding the deal, and it looks to be happening, but she changed her mind. The source also added that the company was “gobsmacked”, when she decided to turn down such a big amount, reported the Sunday People.

In a 2011 interview, Adele admitted that she doesn’t have any interest to become the face of such a respected brand. Adele said at that time, she doesn’t want her name to be on a brand as she doesn’t want to be haunted or tainted. She also added that it feels shameful when one sells out.

Adele has already has a personal fortune of £35 million after the release of two critically acclaimed albums, “19” and “21”, and has won an Oscar for her James Bond theme song, “Skyfall”.

Meanwhile, it’s been reported that Simon Cowell is thinking to bring back Cheryl back on the judging panel of the newly revamped upcoming series of The X Factor next year.

The 53-year-old music mogul believes that he and the former Girls Aloud star is a “dream team”, and are very comfortable to each other. However, it isn’t confirmed whether Cheryl will be joining the singing competition show. Cheryl has earlier dismissed reports repeatedly that she’ll be returning to The X Factor.


  1. louis gauci says:

    Cheryl Cole must ditch L’Oreal until it stops animal testing. Cheryl Cole is currently the face of L’Oreal, appearing in many adverts and billboards. What Cheryl may or may not know is that she is representing a company who advocates testing on animals in countries such as China.

    Articles for proof are;


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