The X Factor judge shot the new music video in England’s south coast with prominent director Sophie Muller, who also helmed her “Promise This” video.

The video is certainly different from her past ones. It is very simple and understated, yet beautiful. Far from her ultra-glam beauty shots, the video features Cheryl as some sort of a little mermaid hugging seaweeds and moving around with her fins.

After the runaway success of the first single off her new album, which became the biggest selling commercial single of the year in the country, “The Flood” has a lot to answer for. The video will certainly help its sales when it becomes officially available on January 3 of next year. If it hits number one, it will be the 27-year-old’s third single to hit the chart summit.

BBC Children in Need is a British charity organized by BBC which reportedly raised over 500 million pounds since 1980.

I hope you are little bit tired of watching Cheryl Cole in the X Factor show with all the rumours and gossips. So here is a video of Cheryl performing “Promise this” live at BBC Children in Need 2010. We wish all the best to Cheryl Cole for her campaign and support for the children.

Click each picture for a larger preview.

We’ll be giving away a Team Cheryl Tee, an Cheryl vs Ashley – When Love Dies Book, some Girls Aloud Fake Lashes and a Girls Aloud Poster. You simply need to come up with a caption for a picture to be in with a chance of winning this amazing bundle.

Head over to the forum to enter the competition: Competition: Caption This Girls Aloud Picture for AMAZING G.A Prize Bundle

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