Cheryl Cole At Centre of £5 Million Bidding War with Designers

Cheryl Cole  is at the centre of an amazing bidding war between fashion houses that could earn the star up to £5 million a year.

Robert Cavalli - the famous Italian designer – is understood to have offered the newly single Cheryl Tweedy £1.3 million to front his autumn-winter collection. And there are at least two other major labels who are interested in signing her up with deals worth another £2 million each.

And advisers close to Cheryl think the 26-year-old Girls Aloud singer could double that with international contracts. Claire Beale said: “Cheryl is a great brand icon. She is the Victoria Beckham for a new generation of women – but perhaps cooler and more streetwise than Posh.“

She continued: “Her fashion credentials aren’t yet up to Victoria’s, and she’s still a little more high street than couture. But she combines beauty, poise and elegance with warmth and big personality. That’s a very rare combination and it’s easy to see why she would be an asset to any fashion brand.“

Claire added: “Cheryl is a fantastic example of an ordinary girl made good. Hers is a real fairytale story but she’s still down-to-earth enough to be immensely popular with a broad range of women. No wonder she’s in such demand.”

Since Cheryl Cole found fame with Girls Aloud, she has amassed a personal fortune of £6 million, with another £2 million in assets.

She currently earns around £1.2 million a year from The X Factor and has a golden-handcuffs deal with ITV worth another £1 million per year. She also earns around £2.4 million per year from existing endorsement deals such as Kit Kat, Coke Zero and L’Oreal.

I pretty much agree with everything Claire has said, apart from the “Her fashion credentials aren’t yet up to Victoria’s, she’s still more high street than couture.” Who agrees with me when I say that is complete bull? She tops Posh hands down!!