Late last year, Girls Aloud signed a deal with Nestle to endorse a new product, Kit Kat Senses.
Cheryl Cole and her girls have come out fighting for the KitKat in a chocolate war with rival chocolate makers.
Nestle used the sexy X Factor judge and her Girls Aloud bandmates as it’s secret weapon to promote the Senses variety. And as a result of the hugely successful marketing campaign, KitKat sales in the UK rose by 8.6% since January.
That comes a day after arch-rival Cadbury revealed a 7% rise in chocolate sales within their company. Nestle, which also boasts products such as Nescafe Coffee, Shredded Wheat and Smarties, saw their revenue rise by 3.8%, which equates to £47.7 billion pounds in 9 months.
With record profits like that, I’m sure Nestle will be keen to get Girls Aloud on-board for another 12 months.
L’Oreal are also hoping for similar results to Nestle, after they signed up Cheryl Cole as Face of L’Oreal earlier this year, which will net Cheryl £500,000 for her 12 month contract with the cosmetics giant.