Week in, week out, the nations sweetheart, Cheryl Cole is seen on The X Factor, but she’s not toppled reigning queen Posh Spice in the Fight, Fight, Fight to be Britain’s top-earning Wag.
Cheryl Cole has raked in an impressive £6.9 Million over the last 2 years through her TV and sponsorship deals, along with her Girls Aloud and Solo Music career. That’s edged veteran wag, Victoria Beckham who has made £6.75 Million in the past two years.
A source told News of the World: “It’s the end of Posh Spice’s reign. Queen Victoria is on her way out, and there’s a new princess ready to take her crown.“
Cheryl Cole’s fortune has more than doubled with a string of deals, topped by her role as judge on The X Factor which earned her £1.2 million this year, and a golden-handcuffs deal with ITV which earned her an additional £1 million. The sexy Girls Aloud singer is now worth over £12 million pounds.
She is also expected to make another £1.5 million from Girls Aloud next year, and more than £1 million from her solo music career. And she’s well on her way to earning that, with her debut solo single, Fight For This Love becoming the fastest selling single of the year.
She’s also notched up £1.25 million from property deals – and lives in a Surrey mansion worth £3.5 million with her husband, Ashley Cole. Added to that is her L’Oreal deal which netted her £500,000. She’s expected to earn £500,000 from her 2009 calendar and an additional £400,000 from modelling and interviews.
And experts think that’s nothing compared to what she could make in the future. One source said: “There’s much more in the pipeline. She has the potential to be massive and leave other Wags – including Posh – behind.“
Her new company, Cheryl Cole Ltd has just been setup – which is perhaps signaling her intention to unleash “brand Cheryl.” Harper Collins has reportedly given a five-book deal to Cheryl which could net her £5 million, and she’s planning to launch her own fashion label in the UK and US, with a perfume range expected to follow.”
The source said: “Cheryl will be the ultimate wag money-making machine.“
But Posh Spice remains to be the wealthiest Wag overall. She has a personal fortune of £45 million, with husband David worth another £95 million. But she hasn’t earned as much as Cheryl lately, as critics fear Posh’s star is waning. She made £4 million from the Spice Girls reunion tour and £2 million from her dVb fashion range.
The source went on: “There isn’t the same buzz about new, fresh, lucrative contracts. While Victoria’s slipping down in many people’s eyes, Cheryl’s star is on the up.“
Cheryl is now the second wealthiest Wag – above Coleen Rooney, 23, worth £8million. Frank Lampard’s ex, model Elen Rives, 34, is fourth with £3.5million. Peter Crouch’s model girlfriend Abbey Clancy, 23, is fifth with £2million. Melanie Slade, 21, who dates Arsenal’s Theo Walcott, is tenth with £150,000