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Cheryl Cole Was the REAL Winner of The X Factor 2009

Cheryl Cole Was the REAL Winner of The X Factor 2009

Yes, yes, we know Joe McElderry was the official winner of The X Factor in 2009, but the only REAL winner of the series was Joe’s own mentor, Cheryl Cole.

According to Nielsen who provide online sales research, Airplay and Online Buzz around Cheryl Cole was massive the week she performed Fight For This Love on The X Factor.

Nielsen shows that Cheryl benefited most from her appearance on The X Factor, for which she paid £65,000 for the privilege of the three minute spot.

Cheryl Cole’s single, Fight For This Love – which became the fastest selling single of the year – sold 221,031 downloads the week after Cole appeared on the Sunday evening program, far ahead of the number 2 placed Bad Boys singer Alexandra Burke, who sold 145,320 copies.

When we consider the percentage of increased sales after an appearance on The X Factor, Shakira’s ‘Did It Again’ tops the chart, with 358% increased sales, followed by Michael Buble’s ‘Cry Me a River’ with 323% increased sales.

Despite these high numbers, when we look at radio airplay, Cheryl Cole’s Fight For This Love definitely beats the lot, with a massive 3,082 plays on UK radio in the 7 days after she appeared on X Factor.

So as we said, Cheryl Cole was the only real winner when it comes to The X Factor this year, at least when we consider airplay and single sales.


  1. sophie says:

    shes always the real winner :)

  2. kayleigh says:

    Totally agree she is always a winner in whatever she does, forinstance the face of loriel, x factor girls aloud, her singles and cheryl coles night in were all big hits with the public. Absolute legend love you x xx

  3. Elizabeth says:

    She's always a winner.


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