Let’s be honest, ITV’s The X Factor ratings has been on a downward spiral ever since Cheryl Cole, who is now Cheryl Ann Fernandez-Versini, after her marriage to French restaurateur Jean Bernard Fernandez-Versini, was famously fired by her boss Simon Cowell back in 2011. In fact, that was the year the singing competition show enjoyed its highest ratings ever.
Now, that the Crazy Stupid Love singer is back on the show, the 31-year-old only managed to get only few thousand more viewers. The X Factor had an average of 9.5 million viewers at this year’s season, which is just 290,000 more than the 2013 series.
Though, Cheryl’s return on the show has improved ratings since 2011, her highly anticipated comeback had little impression on the viewers. The last time Call My Name singer was on the X Factor from 2008-2011, viewer numbers were sky high, with figures peaking at 11.3 million. When compared to current figures then we can see that there has been a considerable drop in ratings.
Meanwhile, Simon Cowell, 54, is reportedly frustrated with Cheryl because she’s being too “boring”. It appears that the former Girls Aloud star has allegedly “lost her edge” after returning on the show after a hiatus of three years.
Reveal magazine reported that Cheryl’s “nice” attitude is grinding on Simon, who is clearly after controversy and disputes. A source said that Cheryl is positioning herself as a kind of judge that never says a bad word to anyone, and Simon is disappointed that she’s not showing the same edge like she did in her past appearances.
Earlier on the show, Simon and Cheryl has clashed over performances by younger contestants, with the age limit reduced to 14 for the first time since 2008. The source added that Cheryl thinks that this is an opportunity to help young kids to come to the show and encourage them, not destroying their dreams.
However, Simon is confident that he can turn Cheryl to be outspoken once again, and he’s doing everything in his power to manipulate her to do something bold, but so far he has been unsuccessful, the insider explained.
Even though, Cheryl may not become the female version of Simon on the judging panel, she’s still found herself on the wrong side of the X Factor audience after she was jeered and booed at the boot camp over some of her choices, which turned out to be controversial.
The X Factor will air on ITV at the end of the month.