Simon Cowell’s Britain’s Got Talent is set to make a whopping £10,000 per second during it’s 2010 series.
ITV bosses are said to be charging £300,000 for a 30 second slot during the final show, with similar length ads in the audition shows selling for £100,000.
Revealing that the series could rake in around £75 million throughout April and May, a source told The Mirror:
“When you have audiences of up to 20 million, it’s an ad man’s dream. There is no secret Cowell has the Midas touch and it seems he has turned the show into pure gold for ITV.”
One buyer said: “The question on everyone’s lips is whether the show will find another Susan Boyle this year. Last year’s final was selling at £250,000 at the height of the recession. ITV know they have a hit and are going to milk it.”
Zenith Optimedia media buyer Chris Haywood added: “Simon Cowell is brilliant at making sure his shows have the maximum appeal. ITV will no doubt move pricing up from last year.”
There is a reason that Mr Cowell personally raked in a huge £50 million last year. Love him or hate him, the man knows how to make a popular TV show!
Source: UnrealityTV