Unless you’ve been in solitary confinement for the last 6 months, I’m sure you’ve have heard that Cheryl Cole has broken off from Girls Aloud for twelve months to concentrate on launching her solo career.
For many months, the only place to get information on Cheryl Cole as a solo artist has been on fan sites such as this one, but that’s all changed now. Cheryl Cole’s record label, Polydor has launched a brand new website to help promote Cheryl as a solo artist.
www.cherylcole.com currently has information on the launch of Cheryl’s debut solo album, as well as a few videos. The site was developed by Birmingham based digital creative agency Clusta. Although the website already has a little information on Cheryl and her solo career, its not due to go live until October 19th 2009, which will coincide with the launch of Cheryl’s debut single, Fight for this Love.
The website aims to complete Cheryl Cole’s official branding as a solo artist and will allow fans to post their own comments on the official content at the site. The website will also feature a ton of Cheryl Cole Pictures, some of which were taken by renowned fashion photographer Nick Knight, who was paid £100,000 per day to photograph Cheryl. The photographs taken by Nick Knight will take centre-stage throughout the site, showcasing Cheryl’s status as a style icon.
In addition to Cheryl Cole Photos, there will be a directory of fashion retailers to buy clothing which will help users recreate Cheryl’s stunning look.
A spokesman for Polydor Records said of the new website: “Clusta has created a beautiful site, with each detail reflecting Cheryl’s personality. It will also provide a new source of information for Girls Aloud fans and also attract new Cheryl fans. Therefore it is essential that Cheryl’s communications show that she will stay true to her position in the band as well as creating her own solo identity, and Clusta has created a site which will do just that.“
www.cherylcole.com will officially launch on the 19th October 2009.